Business sighed quietly doing all the cold stores hit home – home stores, building materials superma
Article by hi joiney
Appreciation of the yuan, the State Export tax rebates Adjustment, increased labor costs, raw materials prices, continued compression the furniture industry profits this year, China’s overall real estate market trend of upstream and downstream industry downturn, but also by the international financial crisis, a severe test, in this context, China Furniture Manufacturing powerful impact inevitably suffer. According to related media, as an important base for furniture manufacturing in Guangdong, one of Shunde Longjiang Town, this year alone more than 500 Home Business failures, and 3,000 more than in Dongguan. Home sales are obviously people feel the cold hit. According to related statistics, Beijing, Shanghai, Guangzhou and Shenzhen and other cities in home sales in line more than 30% year on year decline. Jiangmen as a second-tier cities, home sales are affected? Home hypermarkets have moves help businesses against the “cold” incoming?
Market Situation Businesses sigh difficult business environmentRecently, several well-established journalists to Jiangmen wandering home stores and found that although a lot of brand stores inside store sales staff are very enthusiastic and hard, but as customers see furniture too little, a lot of sales staff is “hanging” aside nothing to do. Cooler weather, home sales seems to follow the cold.
“This year’s furniture business is very difficult, especially in high-end market. The stock market fell continuously, growing property market downturn, coupled with spread from early October after the global financial tsunami, many people obviously feel the pressure, both want to see tight their purse, do not want money or easy. I am the business together two furniture stores, also arrived in a shop last year, not on sales. “furniture store owner in a brand, complained to reporters.
Jewelry stalls selling casual home before the boss and a sales staff sitting on the cane chair, giving a pleasing flavor, one product with a cup of tea, quiet time to enjoy afternoon tea. “Last year at this time, many people came to buy a home of such outdoor leisure accessories, we simply overwhelmed, significantly worse this year. As you read this leisure chair, folding should be 350 yuan last year, so after about now price 200 yuan. you have to really buy, there are 8 discount, because it coincided with two days of practice we offer promotions. “positive sales side of marketing to the press, one side looks a little helpless.
‘s A shop then visit a shop in the past and found out a lot of brand stores in discount promotions, on-site to buy furniture, generally seven to Bazhe concessions, the lowest even hit Wuzhe.
Done in a high-end furniture store, the reporter saw a beautiful wood color, fine workmanship, elegant Royal carved chair in the middle horizontally also see a small taste of the multi-function table, and even hangs on a matching pillow , price is more than 7000 yuan, and now so after discount also more than 5000 yuan. “No way, wanted to do sales.”
In a “whispering wind”, the reporter found there are “warm air blows” of the furniture shop. Perhaps the advent of autumn and winter, some long-planned home housewives want to become a “face” in some “warm element” may be a number of recently Decoration The owners of the house looked good furniture price “bargain”, you can Chendi buy, the price of some of the grade of fabric sofa or even sold out of stock of the situation.
Public response Need or will buy, but budget cuts”In this economic environment, you will purchase a new home furniture?” This reporter interviewed a random furniture store to store shopping brand customers, most people said that although the economic downturn, but the day still have to off, but at this time to go back to buy some new furniture to decorate their homes, so that my family has a new atmosphere, the mood is different, so there is a need or will buy, but will reduce the budget. Economic downturn, leave a much more peace of mind is always self-defense. Country Garden
just bought a set of values of a room more than 50 million owners of the original ready to dig 400,000 yuan for the purchase of new home furniture, now reduced to 150,000 yuan.
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